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How Businesses Can Prevent Social Media Mishaps

Social media is a powerful tool to connect with your audience and promote your business. However, sites such as Facebook, Twitter, and other platforms also pose certain risks. Scarcely a week goes by...

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Social Media Analytics for Agencies: Make the Most of Your Data

When it comes to social media today, there are so many platforms, features, types of ads and other variables that it’s challenging to know which kind of traction and return you’re getting from your...

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How to Deal with Followers Detoxing on Social Media

While social media usage continues to rise, there’s also a kind of backlash against it from some quarters. This includes: People dropping social media altogether. This is not very common but it is...

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7 Key Features of the Best Tools to Monitor Social Media

What makes a social media monitoring solution exceptional? There’s a lot of debate out there when it comes to the best tools to monitor social media, and there’s little consensus on what being “the...

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5 Must-Have Features in a Social Media Analytics Platform

The best way to improve your brand’s marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual marketer...

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What the Growth of TikTok Means for Businesses

One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managers don’t pay much attention to TikTok, if they’ve heard of it at...

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Twitter Addresses the Problem of Fake Media

Twitter recently announced a new policy regarding manipulated and synthetic media. The issue of “fake media” is rapidly becoming a major headache for all social media sites. As technology allows people...

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Facebook Allowing Cross-Posting Stories to Instagram

Facebook is testing a new feature that allows users to cross-post Facebook Stories to Instagram. This is part of a wider campaign to increasingly merge Facebook with several of its properties, which...

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Facebook’s Gaming App: Merging the Worlds of Gaming and Social Media

The worlds of gaming and social media have, for the most part, been quite separate. Facebook is trying to change this, having recently released its own dedicated gaming app. This is actually part of a...

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How Small Businesses can Benefit from Facebook Shops

Facebook CEO Mark Zuckerberg recently announced a new feature to encourage small businesses to promote themselves on Facebook and Instagram. Facebook Shops will be designed to give businesses,...

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The Complete Guide to Social Media Marketing

No matter what business you’re in, it’s a safe assumption that the vast majority of your customers are using social media. Most businesses now have some kind of social media presence, whether it’s a...

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