How Businesses Can Prevent Social Media Mishaps
Social media is a powerful tool to connect with your audience and promote your business. However, sites such as Facebook, Twitter, and other platforms also pose certain risks. Scarcely a week goes by...
View ArticleSocial Media Analytics for Agencies: Make the Most of Your Data
When it comes to social media today, there are so many platforms, features, types of ads and other variables that it’s challenging to know which kind of traction and return you’re getting from your...
View ArticleHow to Deal with Followers Detoxing on Social Media
While social media usage continues to rise, there’s also a kind of backlash against it from some quarters. This includes: People dropping social media altogether. This is not very common but it is...
View Article7 Key Features of the Best Tools to Monitor Social Media
What makes a social media monitoring solution exceptional? There’s a lot of debate out there when it comes to the best tools to monitor social media, and there’s little consensus on what being “the...
View Article5 Must-Have Features in a Social Media Analytics Platform
The best way to improve your brand’s marketing strategy is to take a deep dive into the data, learning what ideas resonate with your audiences across all social media channels. No individual marketer...
View ArticleWhat the Growth of TikTok Means for Businesses
One of the biggest social media stories of the last few years is the explosive growth of TikTok. Many businesses and social media managers don’t pay much attention to TikTok, if they’ve heard of it at...
View ArticleTwitter Addresses the Problem of Fake Media
Twitter recently announced a new policy regarding manipulated and synthetic media. The issue of “fake media” is rapidly becoming a major headache for all social media sites. As technology allows people...
View ArticleFacebook Allowing Cross-Posting Stories to Instagram
Facebook is testing a new feature that allows users to cross-post Facebook Stories to Instagram. This is part of a wider campaign to increasingly merge Facebook with several of its properties, which...
View ArticleFacebook’s Gaming App: Merging the Worlds of Gaming and Social Media
The worlds of gaming and social media have, for the most part, been quite separate. Facebook is trying to change this, having recently released its own dedicated gaming app. This is actually part of a...
View ArticleHow Small Businesses can Benefit from Facebook Shops
Facebook CEO Mark Zuckerberg recently announced a new feature to encourage small businesses to promote themselves on Facebook and Instagram. Facebook Shops will be designed to give businesses,...
View ArticleThe Complete Guide to Social Media Marketing
No matter what business you’re in, it’s a safe assumption that the vast majority of your customers are using social media. Most businesses now have some kind of social media presence, whether it’s a...
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